If you have a Facebook Page or business page, the next thing you want to achieve with your page is to increase engagement. Engagement is enhanced by getting likes, shares and comments on the page/posts. In so doing you then start to create a fan base, and if you keep producing valuable content and increase engagement will start to get your fan base to become evangelists for your page. Let’s take a look at some best practices to start getting some engagement on your fan and business pages.
- Develop a persona for your audience
- Install engagement app
- Cover image
- Latest page admin settings
- Sort your post insights
- Install the Pinterest app
- Add the message Button
- Take advantage of Insights to learn more about your fans
Develop A Persona For You Audience
Most businesses focus on a specific market or ideal customer and therefore have an idea of what this customer looks like. So make sure you know what and who your ideal customer is so that you can write your posts and target your content on your page specifically for your ideal customer.
Install An Engagement App
There are millions of App’s available to us right now on every device, and Facebook is no different. Find the apps that you can add to your Facebook page to encourage engagement. You will even be able to develop your own App if you want. Two apps you could consider are ‘Booshaka’ and ‘Fan of the week’.
Your Cover Image
There are restrictions to what you can put on your cover page, so make sure you are aware of what Facebook allows. These restrictions are mainly focused on your brand pages and not yet on your profile. You may be able to introduce your business through your profile and timeline subtly.
Latest Admin Settings
If your fan page or the business page has many admins, you can now take advantage of the admin settings Facebook has allowed to assign authority to each admin. All you need to do is go to the admin panel, click the edit page. From the drop-down menu, select Admin roles.
You will see the Profile pic of each admin and a description of their role. You will be able to change their roles and profile pic.
Your Post Insights
You can arrange your post insights so that you can see what the most successful posts at a glance are.
Just go to your page insights. You will see the real-time post specific statistics. Click on the arrow at the top to sort the updates based on most engagements.
Install the Pinterest App
If you have a Pinterest account, you can add the Pinterest App to your Facebook page.
Add A Message Button
By adding a message button to your page, you are making it easier and quicker for your readers to send you a private message. After receiving the messages, you can then reply privately.
Learn more about your fans
You can learn more about who your fans are through Facebook Insights. So when you know your audience better, you can serve then better by creating better-targeted content for them, which will probably be able to generate better engagement from them.
These 8 hacks are added techniques you can use to create a better Facebook fan/business page. However, this is not just to be used to grow the size of your fan base but also to learn more about your fan base so that you can better create content for them, which they are more likely to engage with and therefore create a snowball effect of engagement and growth.
So you can Grow Your Facebook Audience with just a few small tweaks develop a persona for your audience, install engagement app, cover image, latest page admin settings, sort your post insights, install the Pinterest app, add the message button, take advantage of Insights to learn more about your fans.
However, you are also able to use Facebook advertising platform and boost the post options. Yet if you have time challenges, you can employ a Social media agency like SeatonMiles.com to take care of your Facebook advertising from setting up and managing your campaigns.
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
Mark Zuckerberg, Co-founder and CEO of Facebook