The Internet has changed the way we communicate and how we run our businesses. Not only do most business have a website, but they also have a Facebook business page which is a great way to grow your Facebook audience. Even though there are techniques to improve your engagement, likes on your business page, you don’t just want anyone clicking the like button; you want your specific targeted audience. You want to attract people who have a genuine interest in your product or services.
Here are some strategies to grow your Facebook audience on your Page.
Regular Interesting Posts
Facebook fan/business page is an excellent place for your audience to gather and primarily interact with you/your business as you grow your Facebook audience. However, to encourage engagement, you don’t just want to rely on your audience showing up. You want to help them to return by posting regularly exciting and helpful advice.
Therefore your audience will engage by sharing posts and starting conversations; enabling you to serve them as best you can.
Your audience will grow as they engage, and in turn, will bring non-followers to your Page.
Other Admin For The Page
There doesn’t have to be just one admin for the Page. It may be beneficial to include others to be admin of the Page, therefore, keeping the posts and content more diverse and exciting with a broader perspective as you grow your Facebook audience. The responsibilities of replying to posts and comments will also be shared and therefore providing more efficient responses. Adding more admins will be necessary as your fan/business page grows.
Encourage Your Visitors To Post Pictures On Your Wall
We are a society who love pictures and most defiantly on Facebook we love images. Encourage your audience to share their relevant images on your wall, which will allow them to feel more engaged with your Page and also show up in the newsfeed as you grow your Facebook audience.
One of the most popular shares on Facebook is inspirational images, so make sure you include them in your posting schedule if you want to increase your engagement and grow your Facebook audience.
Special Deals And Discounts
Now if you are a brick and mortar business, you can use your printed media to encourage your customers to like your Facebook business page for special discounts. You will also be able to take advantage of Facebook offers and grow your Facebook audience.
Use Your Email List
Grow your Facebook audience by sending out an email to your list, and as you already have a relationship with this list, you can ask them to visit your Facebook business page and like the Page. You can also ask the other social media platforms that you are active on to do the same. Such as Instagram, Pinterest, Google+ and Twitter.
You will also be able to take advantage of Facebook ads. Facebook wants you to use their ads platform, that is precisely why they changed their algorithm in 2012 so that Facebook business pages not found in the generic searches. There is also a quick option to boost a post to advertise a post quickly.
If you find that you don’t have the time to learn the advertising process and strategies or have the time to set the campaigns up, you can get SeatonMiles.com a social media agency helping businesses acquire customers through Facebook advertising.
So you can Grow Your Facebook Audience with just a few small tweaks and regular interesting posts, allowing other admins, encouraging the audience to post their pictures, posting inspirational images, encouraging existing customers to like your Facebook business page through printed media or email list. However, you are also able to use Facebook advertising platform and boost the post options. Yet if you have time challenges, you can employ a Social media agency like SeatonMiles.com to take care of your Facebook advertising from setting up and managing your campaigns.
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
Mark Zuckerberg, Co-founder and CEO of Facebook