The internet has become one of the essential tools since its introduction in 1983. Transforming the way we live, communicate and especially the way we do business—definitely one of the most valuable tools for business owners. Effective use of the internet can get business owners using social media to implement various strategies to drive traffic to specific products, services and pages, therefore boosting sales and gaining customers.
Many haters, many lovers
The introduction of the internet, believe it or not, there were many haters and many lovers. However, whatever you may think of the internet, it is here to stay. The internet has defiantly changed the way we all live, socialize and work.
Social media is one of the many aspects birthed through the internet. Many businesses have tried to harness the power of the internet and especially the power of social media. Although many have succeeded there are many more who have failed.
The reasons for failing are vast, but one is that business owners stretched as it is growing their business and running their business. They don’t have the time to invest in a new software platform with all its continually changing processes and technology.
Set up a business page and engage with customers
Facebook business pages were one of the great ideas for business owners to be able to quickly set up a presence online by creating their business page. Business owners were able to offer services and products and start engaging with their customers.
The world has evolved in such a way, and customers expect t to be able to engage with the businesses. They expect a particular interaction.
“Social media is here. It’s not going away; not a fad. Be where your customers are: in social media.“
Lori Ruff, speaker, author
Many added a business page
Many business owners jumped at the opportunity to add a Facebook business page to their business reach and enjoyed the new area of social interaction with their customers and attract new business and customer base.
However, this soon came to a halt when business owners found that although they were regularly posting good valuable content on their Facebook business pages, they discovered that the interaction and attention they were expecting, no longer was happening.
Therefore many business owners adopted the opinion that Facebook business pages no longer works and that it must have been a fad or tend. However, this conclusion may be a fair one, as the business did cease to get the traffic and the engagement.
It was not due to Facebook business pages being a fad or trend, but that in 2012 Facebook changed their algorithm and stopped business pages from being found through the organic search engines. Since then, Facebook business pages had to be advertised to get any real traffic or engagement.
The business owner expecting to post their content and hope for traffic and engagement without advertising, the evidence is there all over the internet. Useful posts and valuable content and special offers only getting minimum engagement and no or minimal likes.
Facebook is a vast machine and very fluid and progressive platform you need to be abreast of, or you will fall behind the times.
The business owners who are forward-thinking and are prepared to invest in effectively using Facebook business pages to grow their business receive huge ROI. However, very few business owners can invest the necessary time to learn and remain up-to-date on the platform, as they are spending all their time running their business.
Employ an agency
The business owner who takes the opportunity to employ the services of a Facebook company/agency to run their advertising campaigns genuinely can use this great platform to grow their interaction with their customers and drive traffic while acquiring new customers.
Consumers don’t make choices to purchase blindly anymore. Instead, they shop around and research. After all, information is only a few clicks away. One of the prevalent and active mediums consumers use in deciding on a product or service is social proof.
There is no better way to gauge social proof than to have a look at a businesses Facebook business page and look at the engagement.
Therefore the business owner with the Facebook business page that is being managed and receiving high levels of engagement and traffic will grow.
Having a well managed Facebook business page combined with effective ad campaigns no longer is an optional addition to a business – instead, it is a necessity.
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“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
Mark Zuckerberg, Co-founder and CEO of Facebook