You will need an audience if you intend to market on Facebook effectively. Without a relevant audience, all your Facebook marketing attempts would be as effective as speaking to an empty room. Therefore more likes on your Facebook page will certainly help.
However, you can build a relevant audience and then enjoy the benefits of Facebook marketing, but you will need to be proactive.
The first step of the process of getting paying customers through your Facebook business page is to get engagement which are likes, shares and comments on your posts. When your audience regularly engages with your posts, they become fans and eventually, customers. So let’s look at how you can start building engagement through generating more likes on your Facebook page.
Social Plugs- Ins And Website Widgets
You can install a social plug-in Facebook Like box on your website and blog site, which will allow your visitors to like your Facebook page right from your website or blog site, therefore, offer the option of more likes on your Facebook page. There are also many other website tools and widgets that you can use to reference or guide people to your Facebook business pages.
Like Gated App
You can provide valuable content to your visitors/audience that requires them to like your page before they can get access to the content. The way it works is that the app will provide an image and a short message instructing the visitor to click like t see the content. Once the likes clicked, the visitor gets access to the content. A great way to get more likes on your Facebook page.
Create Engagement Ads
Although many may think that Facebook ads are there to sell products and services to their audience. However, engagement ads are different in the way they orientated to market your Facebook page and encourage engagement rather than sell a product or service. Once you have the engagement, you can then sell the product or service.
Get Fans To Share Your Content
Your existing audience and fan base can be vital to growing your audience further. So when you regularly publish interesting, relevant content on your page, your current audience and fan base are more likely to comment, share and like the material which can result in new fans finding your page. Therefore it is essential to make sure your page regularly filled with relevant content.
We all send numerous emails daily and by adding a link to your email signature is another excellent and subtle way to grow your Facebook audience effectively. Interested people can easily click the link to go directly to your Facebook page.
These are just a few small hacks that you can implement immediately to grow your audience. By increasing your audience, you are also more likely to start building a fan base which eventually translates to paying customers.
Al the best with your business and the implementation of these hacks and start growing your audience, fan base and paying customers.
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
Mark Zuckerberg, Co-founder and CEO of Facebook