Why Is Engagement So Low On My Facebook Business Page?
If you have a business page, you have probably set up the Facebook business page in the hope to build your customer base and create an opportunity to engage with your customers. After all, the world has developed in the social media arena, and customers now look for social proof before investing their money in most products or services. So if your Facebook business page is lacking, you are leaving money on the table.
Right in questioning
You will be right in questioning if Facebook business pages work. Most business owners had set up a Facebook business page when first introduced as they anticipated the development of social media.
Social media has erupted to be a massive part of everyone’s lives. Especially now, when customers want to determine if they are making the right choice in purchasing products or services, they are quickly and conveniently able to check the Facebook page and the social proof.
So if your Facebook business page is not doing well, you are going to be shooting yourself in the foot. Visitors quickly click away and search for better social proof.
“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”Shiv Singh, CMO Eargo, author, speaker
Engagement is lacking
The reason your Facebook page is probably not doing well is not just low-quality content or no valuable content. Many Facebook business pages have excellent offers and useful content. However, engagement is slightly lacking. The business owners to conclude that Facebook business pages no longer work.
Invest in specialised skills
However, as social media is increasing, Facebook business pages are even better now. Therefore the business owner can now better build their custom and business very successful through the Facebook business pages. However, it would be either hire an agency to do the required work with their specialised knowledge or invest the time to learn the platform and then add the setting up and daily monitoring of the campaigns. As you will be aware, business owners stretched as it is trying to grow their business – they don’t have the time.
It all changed
However, what many business owners haven’t realised is that in 2012 Facebook changed their algorithm, which stopped business pages from being found in the organic searches, requiring business owners to advertise to engage their customers.
This aspect seems to have slipped by many Facebook business owners as they are still diligently posting good quality content and special offers to their Facebook business pages, only to have dismal response and engagement.
Its is no surprise that business owners may start to lose faith in the Facebook business pages as a form of building and growing their business.
The truth of the matter is that Facebook business pages can be a handy and efficient tool if used correctly.
We can all agree social media has erupted, and people are spending more time on their devices than ever before, and it doesn’t seem to be slowing down. Most people can find what they are looking for in just a few clicks. Many of the occasions, it is social proof and reviews.
Not too late
It is not too late to reignite your Facebook business page. If you have the time, however, if you don’t have the time, employ the services of a social media marketing agency to take care of the setting up and daily running of the ad campaigns.
SeatonMiles can help you set up your Facebook business page. After a professional consultation to determine what your business objectives are, we will set a unique strategy for your business to achieve the required business goals.
We take the stress and the technical headaches from your plate and commit to getting your business the best results while you continue to run your business.
With regular updates as agreed in the initial consultation, we will keep you updated as to the progress of the campaigns.
Rest assured you are very able to enjoy the benefits of the ever-growing social media scene and get to engage with your potential new customers in a way you have not yet experienced.
Click the link to set a Zoom appointment so we can learn about your business and your requirements.
If you are serious about your business growth and want a good ROI, contact us today.
“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
Mark Zuckerberg, Co-founder and CEO of Facebook